Online store designs continue to evolve. Design versus function is paramount in e-commerce design. The ultimate goal is sales, so it is much like an actual “real” store. Can the shopper find the item they are after easily? Are the products shown in the best light (attractive photography)? Are the website visitors shown an array of products to possibly tempt further purchases (opportunities for add-on sales)? Does the website appeal to the target audience (is it “cool”, or technical)? Is the check out process easy? Can the website be trusted?

Here in this post, i’ve put together a list of 17 Online Store Website Designs that I find appealing for one reason or another. I think all are aesthetically pleasing to some degree and there is a variety in design and function. Obviously this is only my personal opinion and tastes differ, so check them out and feel free to agree or disagree to the merits of each website.