Packaging design has the primary goal to attract customers’ attention. For this purpose, package designs can not simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf. In this post, we present excellent examples of beautiful, attractive and creative beverage packaging design. We have also tried to present creative and unusual ideas which you could use for your projects.

JUST

Branding and packaging design for a new caffeinated water – JUST – the first of its kind available in the UK.

Jimmy’s Iced Coffee

Jimmy’s mission is to bring proper off-the-shelf iced coffee to the people of the United Kingdom and beyond. Launched in Selfridges and Harvey Nichols then rolled out across the UK’s supermarkets, shops and festivals.

Grain Creative Tea

As part of Grain Creative’s 2011 new business plan we brainstormed what type of gift we could send out to potential new business clients. We understand how busy a working day can be so our objective was to find a way to introduce ourselves to these potential clients in less than five minutes. Using a selection of tea from T2 we created four individual tea boxes and personified them to reflect the names of the following popular flavours of tea: Gorgeous Geisha, English Breakfast, Chai and French Earl Grey. Each box holds a few tea bags and a small scroll showing images of recently completed work with an invitation to ‘sit down for 5 minutes with a cup of tea and learn more about us

Starbucks

From the start, we wanted to recognize and honor the important equities of the iconic Starbucks logo. So we broke down the four main parts of the mark — color, shape, typeface and the Siren. After hundreds of explorations, we found the answer in simplicity. Removing the words from the mark, bringing in the green, and taking the Siren out of her ring. For forty years she’s represented coffee, and now she is the star.

One Tree Coffee Co.

One Tree Coffee Co is a boutique Espresso Bar in Newcastle NSW. They offer a small range of quality coffee blends, and wanted to offer their very own iced coffee – bottled in the store and sold within a day. The labels are designed so that they can be easily marked by hand with the details of the contents. The overall aesthetic for One Tree Coffee Co takes reference from the coastal city’s coal and steel industries as well as the old railways used for transport of these goods. The design of these labels uses elements found in vintage train tickets and railway signs.

Gotta Moo. Milk Packaging

Gotta Moo focuses on the most eco-friendly method for milk packaging. This greener milk packaging solution will be made out of Sugarcane Bagasse molded pulp paper, coated inside with sugarcane lignin and printed with vegetable based inks, all based on food safe materials. Bagasse is an annually renewable plant resource and is compostable and recyclable. This can replace plastic and plastic coated packaging, which is currently used in the food/beverage industry today. This packaging solution does not rely on oil extraction and it also minimizes green house gas emissions. This new molded pulp milk packaging solution could be an eco-friendly vision of the future.

Thorsteinn Beer Brand

This beer brand concept was born on a sunday night at school were we were supposed to make a brand for a micro-brewery. The name is traditional Icelandic name that could be loosely translated into “thirsty one”. The concept is to have one beer, 10 different bottle designs by 10 different designers. The design would be changed annually and could be put on beer glasses as well.

MYGO Superfruit

MYGO is a superfruit juice, rich in antioxidants. It contains goji berry, an ancient Chinese medicinal fruit, often called “ the fruit of happiness”. It is believed to stimulate and boost your fundamental energy.

Gatorade

This is an interesting concept from British designer Cadú Gomes exploring unique structural design. By incorporating Gatorade’s identity into the bottle, this packaging takes brand recognition to a whole other level.

Birdy Juice

An adorable packaging concept for fruit juice using the form of the standard juice carton to create wings and feet for bird characters.

Student Work – Yunyeen Yong

The shape of the logo is inspired by the shape of a sliced fruit, and the handwritten typeface used is to portray a sense of fun, hands-on personality and characteristic that appeals to kids and toddlers. The logo also consists of singular bright colours, which may vary depending on the flavour of the juice. This would hopefully be a recognisable icon whereby children can relate and connect to the brand.

Understory Chocolatiers

Based in the understory of the Central American rain forest, Understory Chocolatiers is a company that cares about every step of the chocolate making process. Dedicated to making a great end product, Understory Chocolatiers takes every step into their own hands from bean to bar.

Soy Mamelle

The KIAN brand agency took on the process of naming, formulating a creative brand concept, and creating the package shape. Soy milk “Soy mamelle” is a 100% vegetative product. It is a source of high grade fiber and calcium, containing no cholesterol and a proven ability to actually lower cholesterol levels in the human body

One Village Coffee

Over the past 9 months we have spent a lot of time with the employees, roaster, and fans of One Village Coffee. One of our goals was to package the sentiments of “a village” into a customer experience. The bag was printed in white + two colors with a matte finish and gloss trapping over the logo. Because the budget didn’t allow for more than one type of bag, a different label with a customized icon is used to identify each type of coffee.

Vintage Packaging – Soda Pop

A nice collection of vintage soda pop packaging. It would be nice to see some of these brands look to their past when producing their current packaging.