HTML Email Design are an important marketing and communications tool for many businesses. The appearance of your newsletter can be enhanced with an attractive design. So here is collection of stunning html email newsletter designs for inspiration.
Combine bold and simple typography, with a monochromatic color scheme in just the right hue of red mauve, and you have this cracker of an email. Designer Justin Veiga has put a lot of personality into this email for Chef Anahita, while delivering a newsletter that’s sure to stand out (and display nicely) in any inbox. In fact, you could turn off all images and not miss the message (or Chef Anahita’s tasty lunchtime treats).
The limited colors make the overall appearance impressively sharp and handsomely masculine with a design that degrades well in cases where background images are not supported, or images not loaded at all.
The dark background color and simple font color scheme really make the photography pop and the simple layout allows readers to scan it easily, assuming they understand Japanese.
The clear grid layout juxtaposed with vibrant images, text-only headers and distinct links has it all. Even with the images turned off, each link and all vital content are all expertly displayed.
Simplicity is the key in the announcement email for the ButiClub Exhibition, by designers Hungry Castle. The animated GIF image becomes the focal point of the design, rotating at a pleasant, subtle pace while contained within a neat, structured layout. The Hungry Castle logo, the Like button and the RSVP button are all given plenty of room to breathe and are easy to spot.
This campaign by Joseph Szala at Vigor just goes to show that they’re definitely in-‘vigor’-ated by nature, as well as by name. Just like the noun their company is named after, this campaign is full of energy, enthusiasm and intensity.
This is one of the more personality-filled emails we’ve seen recently. It goes to show that often the relationship that designers have with their clients can often be as much of a drawcard as the work they produce. Nice work, Aaron and Blaz!
This email newsletter design by Measure, Inc is really different, which is exactly what it should be. The bold, asymmetrically arranged design elements are enough to make you look twice, while the collage-like mix of repeated textures still maintains balance and harmony; a testament to the designer’s skill.
Unlike a lot of the campaigns in this gallery, I selected this one not on artistic or technical merit, but because it demonstrates how a single, familiar visual element can drive engagement. The Graphite team knew that they couldn’t actually get the video to display in many email clients, so decided to focus on an approach that would not only prompt their subscribers to click through, but provide a result that wouldn’t leave them feeling tricked. Personally, I feel this design achieved just that.
Whilst introducing a recent brand makeover as well as keeping their fans abreast of their work, the Sydney-based design agency, Tonic Connective, has turned out this purposeful, yet stylish campaign. Immediately nabbing our attention are the sleek, crisp lines and sharp images that turn out to be a common quality of Tonic’s excellent work. The monochromatic palette allows the images to pop off the gray background as well as create contrast, for the buttons and the typography. All in all, a very well put together piece.
The black and slate gray in this design make for extra-inviting neon greens within these lush landscapes, perfect if you need to escape urban noise.
Alertful for Business
Email Spring have skillfully executed a design that communicates their mastery of email as much as it promotes Alertful’s features. They’ve shot for the moon on this one and landed amongst the stars.
I love the narrow, single column-layout and richly-hued photos stretching across the content area of this email design by Mark Shingleton. The header is simple and straightforward, with an understated logo. Plus, the content of the email is immediately available to the reader via a table of contents, not to mention very mobile friendly, thanks to the one-column layout.
I love the use of typography in this email by Calligaris and you know what’s best about it? It’s all text! This makes it so friendly to all email clients and gets the message out regardless of whether images have been blocked in the email client.
Business Events Australia
The earthy tones and shades of blue that make up this email design by 2comm are not a combination we see everyday, but actually work pretty well together in this campaign. One might also point out they are representative of the sunburnt country and land girt by sea that is Australia.
While the design offers a lot of images that a recipient must load to appreciate the complete design, it’s only natural for a tourism company to want to include lots of photos of their subject matter within the design to help to convey their message.
It comes as no surprise that an awesome product like Big Cartel would have an awesome newsletter too. The design features some creative and colourful imagery—which makes it a real treat to look at—but they don’t get in the way of information being delivered. Images loaded or suppressed, the campaign’s content is clear, an easy read and on point. Great work, guys!
The Cool Hunter
You know what’s cool? This newsletter from The Cool Hunter, by Access Agency. It brings to your inbox the finest in architecture, advertising, design, fashion, lifestyle and art – to name just a few categories. The template itself lets the content do the talking; photos leap forth from the black background and the dashes of bright, while primary colors sprinkled throughout really light up the design!
Fantastical looking announcement template from Rogie King for Flexibits. For starters, it’s really simple, lightweight and pleasing to the eye, with clever CSS flourishes like the page curl in the bottom right corner.
This invitation to curious’ launch party looks most inviting indeed. With its soft and friendly color scheme, and semi-casual typography, this design exemplifies the beauty of simplicity.
The CSS3 rounded corners, box and text shadows are a nice touch for those who can view them and subtle enough that it doesn’t affect the design for those who can’t. With a flexible, fluid width and mobile-specific CSS, the design fits snugly in any desktop or mobile email client. This is a campaign worthy of what designers and developers have come to expect from WooThemes.
With black on white text and big, scannable headings in lovely Georgia italic, the email is optimized for readability. The single-column layout also makes it suitable for mobile reading.
There are no background image tricks here, just smart code that degrades really nicely in the email clients which don’t support background images. The headers are images, but no worries—the subheadings are actual text keeping the email readable without them. It’s an email Sprowt’s Idaho-based designers will approve of.
A restrained grey palette means the photos and action links really pop out in this newsletter promoting the Leicester Comedy Festival (we suspect some of the comedy comes from asking non-Brits to pronounce Leicester).
New Forest Cookery School
This bright and bold newsletter for the New Forest Cookery School by Carswell Gould is worth a look.
Port Phillip Estate
This elegant campaign by Studio Round (and developed by Efront), is an odd mix of simplicity and complexity that almost boggles my mind in its contrast.
3 thoughts on “HTML Email Newsletter Design Inspiration”
nice inspiration list, I will try to make one for my blog! thanks
Thanks for commenting John 🙂
Its so nice to read your blog,really interesting.Nashville Newsletter Great information and inspiration. Your article was very poignant and understandable.It helped me to understand very clearly.Thanks and blessings
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