E-commerce design requires much of the same design knowledge and skill as any other type of web design. The pages are built from many of the same elements – headers, footers, columns, graphics, and text, among other things. But there are additional elements that need to be considered, from both a design and usability standpoint. Site architecture is often more complicated, with products sometimes falling into multiple categories. Product pages need to be laid out in a way that makes it easy for customers to see exactly what it is they’re getting. And the checkout process needs to be as simple and streamlined as possible while still capturing necessary information and encouraging repeat business. Overall, e-commerce design takes a bit more planning and care than simpler website forms.
Illustrations are very important when creating a e-commerce website because if a visitor doesn’t get to see what the product looks like, they are very unlikely to buy the product. The examples below use illustrations beautifully on their web design.